Capture Intelligence

Assembling intelligence…

◎ CONTRACT VEHICLE SITREP // UNCLASSIFIED // COMPANY PROPRIETARY // SAM.GOV // USASPENDING // GAO

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◎ Contract Vehicle SITREP

Analysis derived from public records, not verified fact. Verify independently before relying on it.

W912MM25AA003

Incumbent-intelligence read on this vehicle: who holds it, how the money has moved, and where the option runway opens the next recompete.

Multi-award vehicle (MAC / GWAC / Schedule) (E) · Multiple award · Department of Defense, W7N0 USPFO ACTIVITY SD ARNG

$4M ceiling4 holdersNAICS 541890

§1

Bottom Line Up Front

▪What this is. W912MM25AA003 is a multi-award vehicle (mac / gwac / schedule) (E) issued by Department of Defense, W7N0 USPFO ACTIVITY SD ARNG, solicitation W912MM25QA012, a multiple award vehicle with a combined ceiling of $4M, held by 4 primes on the public record.
▪The money. Funded totals against the $4M ceiling, split by prime, are a subscription read; the holder roster is on the public record below.
▪Recompete timing. No period-of-performance end is on record for this vehicle; recompete timing is not determined.
▪The read. For a challenger: the holder roster below is the field to beat, and the option runway sets the earliest realistic entry point. For an incumbent: defend the funded share and the option ladder now, and watch for deobligations or thinning competition as an early signal of a scope change.

§2

Entity Baseline

What this vehicle is and its scale, from the public contract record. Raw identifiers live here and in Sourcing; the body refers to the vehicle and its holders by name.

Vehicle	W912MM25AA003
Type	Multi-award vehicle (MAC / GWAC / Schedule) (E)
Award structure	Multiple award
Awarding agency / office	Department of Defense, W7N0 USPFO ACTIVITY SD ARNG
Combined ceiling	$4M
Funded to date	available with subscription
Period through	n/a
Base solicitation	W912MM25QA012
NAICS / PSC	541890 · PSC 9905
Vehicle ID

§3

Incumbent Baseline · Prime Roster

Every prime holder on the vehicle, from public contract award records. These are the incumbents a challenger displaces and the field most likely to defend.

Prime	Identifiers	Ceiling
LOMAR SPECIALTY ADVERTISING, INC.	vehicle W912MM25AA003 UEI EJZNDLTAK6D6 · parent RADBRVLFDPK2	$900,000
REVELL CONSULTING GROUP LLC	vehicle W912MM25AA004 UEI RTK8MRB1K7S9	$900,000
PATRIOT ETCHWORKS LLC	vehicle W912MM25AA002 UEI U8V2JVB8DYN6	$900,000
FMKGROUP LLC	vehicle W912MM25AA001 UEI MGBSXPDGWJJ4	$900,000
Combined ceiling		$3,600,000

DETERMINED

§4

Money Movement, Orders & Vehicle Intelligence

🔒 Funded share, task orders, and corporate history

Funded position by prime, the fiscal-year obligation curve, order-level detail with options and deobligations, novation history, competition intensity, teaming, and how this buying office competes the category overall. Paid plans read the contract action records.

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§5

Agencies & Offices Ordering Off It

Who actually places orders under this vehicle, from public contract award records.

Agencies

Department of Defense$72K

Offices

W7N0 USPFO ACTIVITY SD$72K

§6

Key Analytic Assessments

DETERMINEDHigh confidence
The incumbent roster is on the public record. This vehicle is a 4-holder multiple-award family with a combined ceiling of $4M, held by LOMAR SPECIALTY ADVERTISING, INC., REVELL CONSULTING GROUP LLC, PATRIOT ETCHWORKS LLC, FMKGROUP LLC.
MUST-CHECKintelligence gap
Successor vehicle structure. Whether this vehicle re-competes as a standalone follow-on or the requirement migrates onto a different GWAC or Schedule path is not established on the public record.
MUST-CHECKintelligence gap
Teaming coverage is partial. First-tier subcontract reporting is required only above a dollar threshold and many primes under-report, so any teaming picture is a floor, not the full bench.

§7

Intelligence Gaps & Outlook

What this SITREP could not determine from the public record, consolidated. Each is an action for the capture team.

▸Exact option end and extensions. the option ladder shown reflects exercised actions on record; the contractual final option end date and any bilateral extensions are a solicitation-document pull, not a public contract-action fact.
▸Successor vehicle structure. whether this scope re-competes as a standalone follow-on, a new GWAC lane, or an existing Schedule path is unposted until the buying office publishes it.
▸Past-performance attribution on novated seats. how a recompete evaluation would score incumbency acquired by novation is an RFP and legal question, not a settled public-record fact.
▸Teaming beyond the reported floor. first-tier subcontract reporting is thresholded and under-reported; mentor-protege and joint-venture ties are not in these records.
▸Current SAM size and status of every holder. business size and socioeconomic standing reflect each holder's registration on file; confirm the current size rep for any specific target NAICS before relying on set-aside eligibility.

INFERRED

§8

Sourcing

All findings derive from public federal records, as of Sat Aug 01. Raw identifiers live here and in the Entity Baseline.

Federal contract award records (FPDS / USASpending), vehicle W912MM25AA003, contract ID CONT_IDV_W912MM25AA003_9700, Department of Defense, W7N0 USPFO ACTIVITY SD ARNG, NAICS 541890, PSC 9905, combined ceiling $4M.
Federal contract action records (FPDS / USASpending), incumbent holders: LOMAR SPECIALTY ADVERTISING, INC. (contract W912MM25AA003, UEI EJZNDLTAK6D6, ceiling $900K); REVELL CONSULTING GROUP LLC (contract W912MM25AA004, UEI RTK8MRB1K7S9, ceiling $900K); PATRIOT ETCHWORKS LLC (contract W912MM25AA002, UEI U8V2JVB8DYN6, ceiling $900K); FMKGROUP LLC (contract W912MM25AA001, UEI MGBSXPDGWJJ4, ceiling $900K).
Ordering agencies on the public record: Department of Defense ($72K).

◎ CONTRACT VEHICLE SITREP // UNCLASSIFIED // COMPANY PROPRIETARY

Investigate|Radar|Illustrative intelligence from public data; supports, does not replace, your capture decision. The live record on SAM and USASpending always governs.